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BLACK ROB:
MISTAKEN IDENTITY
interview by Meshack Blaq
photos by Tiger-Bomb
Something about going to Justin's seems to bring out the Bad Boy in us. The night we knew we were gonna interview Black Rob, all bets were on from our DJ Ashknuckles tape we got seven months ago. By now, everyone knows who Madd Rapper is. That's no longer a secret. But it's the government name of the Angry Producer that everyone (including Kronick's very own) is clamoring for. All bets were on and my vote went to Black Rob, with J.Z. & P-Wiggidun puttin' money on Tray-Lee. The only problem was the gingerly approach without causing a ruckus in the restaurant. Hence, with great trepidation, we got down to the mystery of this so-called MISTAKEN IDENTITY

KRON:
So Rob, before we even get started I'd like you to tell the readers and let `em know that you ain't new to this Game just because this is your first full album with Life Story.
BLACK ROB:
Yep, a Cat's been doin' this for too long! Since like, the mid `80's I've been battlin' Cats doin' this, that & the third. The Rap world has always been Real to me, Man. This is Real, Man! It's real.
KRON:
What would you say it was that would be that defining moment that put you in the Game for Real, for life?
BLACK ROB:
I feel like when Puff said he was gon' fuck wit' me, that's what saved my whole life and just Blessed me.
KRON:
So up until that moment, what was goin' on in the world of Black Rob?
BLACK ROB:
It was just like, day to day; battlin' Cats, goin' around Niggaz' way, rhymin' wit' Niggaz, rhymin' for Niggaz, givin' Niggaz rhymes, teachin' Niggaz how to rhyme… I mean, a whole lot Duke! I just ain't never get that shot. Then bein' in jail, a lotta things happened. This was during the late `80's and then thru the `90's, Man.
KRON:
Were you always Black Rob or did you have another rhyme-alias before?
BLACK ROB:
Nah, my name is Robbie O. That's the name I used to use on the mic. But Puff liked the name Black Rob, so we usin' that for now. You still gon' hear a lotta Robbie O. and B.R., so we not really gonna exploit that Black Rob thing too tough.
KRON:
For the record, prior to the "I Dare You" joint, which really like pretty-much exposed the whole world to who you really were; what are some of the other cuts on other people's albums that we can find B.R.?
BLACK ROB:
There's "24 Hours To Live" & "Chain Gang" wit' The Lox. Total, 112, Faith's Remix, Jackson 5 Remix…
KRON:
Your track record is so thick that you basically had an album's worth of shit out on other people's joints and mix-tapes, right?
BLACK ROB:
Yea, definitely. I got a little followin' now. Not like they killin' over me, but a lotta Brovas are startin' to recognize. They wanna know who the other voice is on the record. When they finally find out they like, "Oh Shit! Word?" It's always like that with me; I'm a slow burner. But in the end I always blow up.
KRON:
How did the whole coming into contact with P.D. change things for you?
BLACK ROB:
Basically, you know how in this business you gotta know somebody that knows somebody that knows somebody? That was my case; I knew somebody that knew Puff. I ain't never had a demo in my life, Son! KnowImean? So when my Man introduced me to Puff, I did my thing for him live! And he put me on right there on the spot. That was definitely a defining moment for me. You know?
KRON:
Alright, let's get into the "I Dare You" track and some of the stuff on the upcoming Life Story album. `cause it's been a minute or two since that track was Hot. What do you have in the making for Life Story?
BLACK ROB:
Well, we got a Hot joint called "You Don't Know Me" about to blast off in a hot minute. It's already on the radio. It's crazy out here! Getting' ready to go bananas. We got joints with The Lox. We got a joint with Cee-Lo from the Goodie MOB that's getting' ready to drop in a hot minute. It's getting' ready to be sick, Man!
KRON:
So what? Are you droppin' two singles before the album?
BLACK ROB:
About two or three. I already doused New York with a lotta Freestyles. Y'all don't live out here so I don't know if y'all heard `em or not. I did a Freestlye offa Main Source's "Lookin' At The Front Door". I did a Freestyle offa Kane's "Warm It Up". Also Brand Nubian's "Punks Jump Up To Get Beat Down", Biz Mark's joint, and Premier's joint- "Take It Personal". All that was just on one Freestyle. It's a lot of that circulatin' out here now, that y'all might've not heard. But Black Rob has a buzz out here that's bananas!!
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