In a largely Eurocentric publishing industry, freelance journalist Meshack Blaq, in an attempt to provide true and accessible hip hop coverage from a different perspective, gave rise to what is today considered the greatest free magazine in the world... Ever! Kronick magazine, over years of utilizing black and white newsprint and a free cover price, succeeds in interviewing the most renowned artists worldwide. After aqcuiring an ethnically diverse group of staff members loyal to the music and the culture, the L.A. based magazine's content stretched into an endless kit of subject matter ranging from movies, travelling, skateboarding, electronica, magazines, and fashion all seen through an eclectic hip hop filter.